Search engine optimization is a process that ensures that a webpage will be indexed by search engines and listed in search results. This is the process that as a result of it your webstore will appear in search results and you will get visitors arriving at your webstore from search results.
In order to assist search engines such as google in finding your webpage, the webpage needs to meet certain criteria for SEO, which webstore does. This means that with webstore you can increase the traffic to your eBay listings.
Besides being optimized for search results, it’s also important that your listings’ titles and descriptions will be optimized, this tutorial will show you How to Optimize eBay Listings for Search Results.