You webstore storefront acts as a storefront for your eBay items outside of eBay. It doesn't create a store on eBay or replace your eBay store design, instead it’s an external site for your eBay items.
There are many advantages to having a webstore storefront, here are a few of them:
Optimized for search engines -Since it’s Google friendly, it’s a great way to bring more buyers to your listings from search results.
Modern design & layout -You can choose any of our modern & elegant designs for your storefront, so this way you have a beautifully designed storefront to direct potential buyers to.
Customization features - You can customize it to give it your personal touch by adding your own unique header and logo.
Easy to promote - if it’s your storefront short URL, it’s social buttons or the fact that it’s Google friendly, your webstore is a great tool for marketing your eBay items & increasing eBay sales!
You can however link between your listings on eBay and your storefront, read here how to do that: http://support.3dsellers.com/qa/152/how-do-i-link-my-ebay-account-with-my-webstore?show=152#q152
Also, watch our how-to video to learn how to setup your storefront step-by-step: http://www.youtube.com/watch?v=6NgYmVw1tFU
If you have any other questions feel free to leave a comment here below.